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Source: CargoBikeLovers

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• description: Nico Wünsche, founder of Auftragsrad, is our guest in the podcast studio! In the first part, we talk about the origins of Auftragsrad and how to build a company while constantly adapting to changing circumstances! Socials and Links: https://auftragsrad.de/   / auftragsrad     / julianbusch90     / flew-marketing   00:00 Intro: Who is Nico Wünsche? ] ... 02:30 From automotive mechatronics technician to car salesman 05:20 Wild stories from the early days of the automotive industry 06:50 What Nico learned from the automotive world 08:25 Berlin Bicycle Show, Mad Max Bike & Storytelling 10:50 Why singlespeed was the starting point 14:45 Cargo bikes, Bullitts & first niche markets 18:25 Why "auftragsrad" is called that 20:45 One-man show, growth & personal limits 23:40 From "I" to "we": Team, GmbH & first employee number 24:40 The first mono-concept store for an e-bike 26:30 When it became clear that the concept worked 28:25 External influences, brand changes & new decisions 30:25 Friedrichstrasse, warehouse space & the path to the large hall 32:15 Pop-up concepts, shopping malls & visibility 33:45 Why bike shops can look different 36:30 auftragsrad as a brand & personal branding 40:30 How Nico selects brands and products 44:30 Entrepreneurial decisions and drawing clear lines 47:05 Comments, reviews & the hardcore fan base 51:10 Galileo shoot and the team in front of the camera 53:20 Empathy, business partners & long-term relationships 56:30 Adaptability as a survival strategy 58:55 Quick round: Necklace, style, first car & Berlin 2035
• title: Nico from Auftragsrad Episode 1/3
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